Businesses, Projects & Campaigns

Below are some of the projects that I have had the good fortune to either lead or work on throughout my career:

THE BAY

Role: Divisional Vice President, Marketing

Timing: January 2023

As part of the Chief Business Officer’s core leadership team, built a team of 12 members in the span of 2 months, comprising of brand specialists, creative designers, performance marketers, CRM experts and SiteOps leads to establish a new omni-channel banner for The Bay called Everyday, which focused on providing consumable and essential products online and in-store to increase the frequency of The Bay’s shopper and make The Bay a daily destination.

Metro Online Grocery

Role: National Marketing Director, E-commerce

Duration: Since January 2019

Schneiders Website Redesign

• Role: Lead

• Mediums: Website, Social, Search

• Duration: December 2017 to April 2018

• Winner of the 2018 Summit Creative Design Award

Maple Leaf Website Redesign

• Role: Lead

• Mediums: Website, Social, Search

• Duration: December 2017 to April 2018

Greenfield Meats - Meatless Mondays

• Role: Campaign Lead

• Mediums: Website, Social, Search, YouTube, Print, TV

• Duration: February 2018 to

Toronto Raptors Ultimate Family Giveaway

• Role: Campaign Lead

• Mediums: Website, Social

• Duration: January 2018 to March 2018

Launch of Prime Dunkers product

• Role: Campaign Lead

• Mediums: Website, Social

• Duration: November 2017 to December 2017